Snapchat is all about storytelling and creating compelling content that people will go out of their way to watch and keep going back to each day. If you go onto Snapchat purely to sell, it’s not going to work. It remains to be one of the most talked about social media platforms after growing its user base by 50 million daily active users in 2016.ĭata suggests that more than 50% of Snapchat’s users are aged between 18-34. Snapchat has also gained a lot of attention (we saw both Instagram and Facebook incorporate very Snapchat-esque features to their platforms called Stories). This platform is primarily fun and is ideal for sharing quick insights, live product launches, special promotions as well as day-to-day moments of your life and business. Snapchat is named as *the* place where millennials and young adults hang out.Īt first try, Snapchat can seem quite confusing, but it becomes clearer once you spend a bit of time on it. Make sure to understand the nuances of this platform and you’ll quickly see if it can work for your business and/or marketing campaign you’re planning. Snapchat was first to introduce "Stories" between 2012-2014, Instagram added this feature in 2016.īefore jumping straight into creating a profile or worrying about how to grow your account, let’s talk about the basics: Snapchat’s main features and how to use them.Snapchat’s daily video views reached 10 billion in 2017, up from six billion in November 2016.Video content disappears quickly which gives video streaming amateurs a chance to shine.It ranks as the most important social network for teens in the United States.Snapchat has 166 million daily active users (DAU) as of Q1 2017, this is halfway to Twitter’s 328 million DAU.It’s a social media network second to none at giving a unique, behind-the-scenes glimpse into the life of your brand, products or service. What’s more, marketers and brands use Snapchat to create more personal connections with their customers. With time and a few feature updates, it has become a fully-fledged social media app, loved by millions worldwide.
Snapchat, as most know it, is a messaging app where users can share self-erasing photos and videos with fun filters. No intro, let me jump right into tips on using Snapchat for business.
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